CELEBRATING ALL THINGS FLORIDA ~ Dive in with our handpicked collection of fresh, sun-kissed goods straight from the Sunshine State! Whether you’re soaking up the coast’s vibe or just dreaming of it, we’ve got everything to bring that Florida energy right to you.
New Arrival
SILVER KING
Built for the tarpon tamer. Worn for the Story.
Florida's waters are home to one of the most legendary game fish on the planet—the tarpon. Explosive strikes. Sky-high jumps. Heart-pounding battles. When you're chasing the fish of a lifetime, every detail matters.
The Silver King isn't just a hat—it's a badge of the anglers who rise before sunrise, brave the heat, and never quit until the Tarpon is alongside. Designed for long days on the water, it delivers all-day comfort, breathable performance, and classic style from the flats to the dock.
Tame the legend. Own the moment. Wear the SILVER KING.
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Silver King
Regular price $32.00 USDRegular priceSale price $32.00 USD
Featured products
These are the ones everyone’s stoked on! Make sure you check out all our collections for some exclusive, limited-edition drops that’ll disappear faster than a morning wave. 🌅
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Florida Red
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Silver King
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Peacock Bass
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Citrus Serpent Hat
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Citrus Serpent Hat
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Citrus Serpent Hat
Regular price $32.00 USDRegular priceSale price $32.00 USD
Let customers speak for us
from 18 reviewsLove this hat! The design is really cool and the hat fits great. Great quality and the product is first rate! I have a couple hats from this company and every one is great!
My 16 year old son thought it was a great fit. Great quality.
Highest Quality! Bought this one for my son, and he loves it! Will be buying more for my other adult sons. They make the best gifts! Super impressed.
Love the fit and more importantly is how soft it is. The hood is perfect and not too small. Kept me warm Thanks for the first Holiday Christmas sweatshirt I’ll wear every year!
Quality product!Quick and easy transaction.
Love the idea behind the logo. Shirt is very comfortable and fits true to size. Will be buying more from this company.
Very comfortable. Material breaths well and is lightweight.
Love this shirt. Loved so much bought this one for a gift. Highly recommend. Washes up great wears even better.
Love the softness of the material. Washed several times and still looks brand new. Can’t wait for more colors to come out. Definitely recommend these shirts.
Love love this shirt. It’s the third I purchased. But first I bought as a gift. Will definitely recommend this for all gifts Especially anyone with a connection to Florida !
Love fishing in this shirt. Protection from the hot Florida sun. Can wear it all day long without overheating.
Another great product from a great local company. Thanks FL27! Can’t wait for the next item to drop!
I love my FL27 hat...great quality and design. Can't wait to buy more products!
Just got my FL27 Sunrise hat in the mail and couldn’t wait to get it out of the box and put it on! Fit is superb and comfortable. Color is even better in person! Can’t wait to see more items from FL27!!





